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University of Wyoming - Libraries

COJO 3310: Public Relations: Company Information

This guide offers sources useful for students in Cindy Price Schultz's Public Relations class.

Company and Industry Information

You can learn about a company's history and background from the sources listed here.

Finding Company Problems and Positives

You'll find information about a company's problems (and often the good things) primarily in the news. The links below direct you to library databases that collect major world news publications.

Why use a library database for your research?

  1. Save time by searching in one place instead of numerous websites across the web
  2. Gain access to paywall sites like Wall Street Journal, New York Times, or Bloomberg Businessweek
  3. Articles found in a library database often have a citation generator tool!

Evaluating your sources

Currency

  • Copyright date/last update date
  • Up-to-date terminology and facts

Authority

  • Qualifications or credentials of the author, editor, contributors
  • Is the material primary or secondary?
  • Publisher’s quality/purpose? (Do they publish reputable material?) 
  • What kind of information is the source intended to convey?
  • What topics are covered? For what period of time?
  • How detailed is the source? 
  • How complete is it?  Are there any noticeable omissions? 

Accuracy

  • What is the source’s purpose? (What is the author trying to accomplish through the work?)
  • Does the content seem credible? (Well-written, well organized, logically presented)
  • To what extent does the argument rely on evidence and to what extent does it rely on opinion?
  • Is the evidence verifiable? (Sources clearly attributed at the end or in the text of the article)
  • Is the information presented in an objective manner? (All sides of an issue presented)
  • How does source fit in with other sources in the field? (Does it reference other reputable/authoritative sources? Does it build upon the contributions of others/current knowledge? Is it compatible with known information or explain why it is not compatible?)

General assessment strategies:

Print Resources

Web Pages

Databases

Scan table of contents

Scan menus

Review help section

Scan title page

Scan main page

Read about/scope information

Scan index(es) at the back of the book

Scan site map

Review the list of publications/sources included

Read preface

Read introduction

Determine the vendor/source

Scan references/bibliography

Scan references/bibliography

 

Read author’s bio

Read author’s bio

 


Developed by Sara Lowe and Karen Wallace; informed by Libraries Linking Idaho course on evaluating reference sources (http://www.lili.org/forlibs/ce/able/course10/)

Questions? Ask your librarian!

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David Kruger
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Contact:
304N Coe Library

Research and Instruction

Laramie, WY 82071-3334

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