Term: Priming
Definition: The usage of media persuades people to believe what they believe about an event or a public figure is the correct belief influencing someone.
Examples in media:
Over the last couple of years, priming has played a significant factor in America's Culture. An example of the word priming was when Joe Biden became the 46th president of the United States of America. The article goes into depth about how Joe Biden is too old to become the president of the United States. The Trentonian tried to convince American Citizens that he is in fact too old to become the president. The media went into further details on how Biden demonstrates that he is too old to be president by the way he talks and walks. To be able to become president a person must be thirty-five years of age but there is no limit on how old a person must be. The article primed Joe Biden by stating that he is too old to be the president of the United States and that there needs to be a cap on how a president can be. Since Joe Biden has become president of the United States many Americans are facing higher prices at the pump. The article, Biden Blames Putin for Gasoline Prices, Thoughts Higher-Ethanol Plan, states that Russia’s President Vladimir Putin is to blame for the high gasoline prices. Biden states the high gas prices are due to Putin invading Ukraine. Many Americans are paying at the pump more than they have ever in the past. According to the article, Biden says 70% of March record inflation was driven ‘By Putin’s Price hike’ in gasoline states that in March the gasoline prices were 18.3 % up. However, in reality, Joe Biden is using an example of priming by making the American people into thinking that is the primary reason the gas prices are high. There are actually many ways the high gas prices could be fixed. One of the ways that it could be fixed is to start drilling more in the United States. In the United States today there are 9,000 unused drilling permits. Drilling in the United States won’t make a dramatic change in the pump right away but it’s a step closer. Joe Biden is priming American citizens into believing it’s other countries causing a higher price at the pump when in reality the United States citizens could be saving at the pump if we started drilling on our own soil. Another example of a public figure being primed was Johnny Depp. Depp was being primed by Amber Heard by making accusations of abuse. Since Heard made the accusations Depp lost many sponsorships. According to Lifestyle, it states that Depp lost 40 million due to Heard making false accusations. If Amber heard never made false statements about Johnny Depp abusing her he would tell have sponsors. Even if don’t notice priming occurs every single day rather it’s on the news, on the radio, or just talking to someone.
Citation: Ansolabehere, Ginsberg, Lowi, & Shepsle. “American Government” 3, June 2021, https://ncia.wwnorton.com/151330/r/goto/cfi/6!/4
Duffy, K. (2022, April 13). Biden says 70% of March's record inflation was driven by 'Putin's price hike' in gasoline. Business Insider. Retrieved June 17, 2022, from https://www.businessinsider.com/president-biden-blames-vladimir-putin-gas-price-hike-record-inflation-2022-4
Edelstein, Jeff. “Joe Biden Is Clearly Too Old to Be President, Don't You Agree? (Jeff Edelstein Column).” Trentonian, 5 Oct. 2021, https://www.trentonian.com/2021/10/05/joe-biden-is-clearly-too-old-to-be-president-dont-you-agree-jeff-edelstein-column/.
Lw, Sam, Smm, & SAM, A. by. (2022, June 18). Celebrities news - latest celebrities and famous people news. MARCA in English. Retrieved June 17, 2022, from https://www.marca.com/en/lifestyle/celebrities.html
Sink , J. (2022). https://www.bloomberg.com/news/articles/2022-04-12/biden-tags-putin-for-gasoline-prices-touts-higher-ethanol-plan. Bloomberg.com. Retrieved June 17, 2022, from https://www.bloomberg.com/news/articles/2022-04-12/biden-tags-putin-for-gasoline-prices-touts-higher-ethanol-plan
Stunson, M. (2022, March 11). Should the US drill more oil for cheaper gas? what to know - miami herald. Will drilling more oil in the US help gas prices go down? Not exactly, experts say. Retrieved June 18, 2022, from https://www.miamiherald.com/news/nation-world/national/article259299954.html