Business - The Basics

• Statistics and reports on consumer demographics and psychographics 
• Market and economic forecasts for specific countries and industries.
• Data can be quickly downloaded into Excel format. Covers over 200 countries

• Fantastic source for demographics, consumer information, business data, and market data.
• Nielsen Prizm, SimmonsLocal, Nielsen Retail Market Power, Census, more.
• Create maps and visualizations, or export data.

• An easy to use source for U.S. Census data including Decennial Census data from 1790 and American Community Survey (ACS) statistics
• Religion data from InfoGroup and the Religious Congregations & Membership Study (RCMS)
• Social Explorer is a great tool for creating a quick and professional looking map of Census data

• Provides information (such as advertising rates, circulation data) on media products such magazines, newspapers, tv and radio stations, and even websites.
• The Local Market Audience Analyst provides Nielsen Demographic and PRIZM data
• Must use Internet Explorer web browser when using Local Market Audience Analyst

U.S. Census Bureau

• Quickfacts: As its name implies, Quickfacts provide a demographic snapshot (population, income, education levels, race) on nation, state, and local levels

U.S. Bureau of Labor Statistics

• Consumer Expenditure Survey: Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics