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COJO 3300: Advertising in the Media: Company + Industry Information

This guide offers sources useful for students in Josie Campbell's Advertising in the Media Class

Welcome, COJO 3300 students!

This guide has been created specifically to help you with your COJO 3300 research project involving Lay's chips.

As you research Lay's products, keep in mind that it is a publicly traded company with the following ticker symbol of its PARENT company, PepsiCo:  PEP

Also bear in mind that the NAICS INDUSTRY code for snack foods is: 31191

Some of our databases will allow you to search by ticker symbol, which may be more productive than querying "Pepsi" as a keyword.

In addition, our Simply Analytics database partners have created a tutorial specifically tailored to this assignment. It will be worth your while to watch that tutorial (at least the first 20 minutes) before you start your consumer demographics research!

Search QuickSearch Scopes

UW Libraries QuickSearch: includes the collections of the University Libraries, UW Law Library, and the American Heritage Center. Searches almost everything.

Use this QuickSearch link to search Books, E-Books & Media.

Lastly, use this QuickSearch link to search Course Reserves.

Interlibrary Loan: UW students, faculty and staff can request books, journal volumes, journal articles and other materials, regardless of whether it is available in the UW Libraries, online or in libraries around the world. A free service! Interlibrary Loan link.

Company and Industry Information

Library Search/Retrieval Options

 

UW Libraries QuickSearch: includes the collections of the University Libraries, UW Law Library, and the American Heritage Center.

 


Prospector: a unified catalog of twenty-three academic, public and special libraries in Colorado and Wyoming. UW students, faculty and staff can borrow materials from Prospector.

 

 

yellow arrow on a sky blue boxInterlibrary Loan: UW students, faculty and staff can request books, journal volumes, journal articles and other materials, regardless of whether it is available in the UW Libraries, online or in libraries around the world. A free service!

 

Questions? Ask your librarian!

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David Kruger
Contact:
304N Coe Library

Research and Instruction

Laramie, WY 82071-3334

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