This guide has been created specifically to help you with your COJO 3300 research project involving Lay's chips.
As you research Lay's products, keep in mind that it is a publicly traded company with the following ticker symbol of its PARENT company, PepsiCo: PEP
Also bear in mind that the NAICS INDUSTRY code for snack foods is: 31191
Some of our databases will allow you to search by ticker symbol, which may be more productive than querying "Pepsi" as a keyword.
In addition, our Simply Analytics database partners have created a tutorial specifically tailored to this assignment. It will be worth your while to watch that tutorial (at least the first 20 minutes) before you start your consumer demographics research!